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Friday, October 29, 2004

Paid to watch TV

 
Loyalty cards idea for TV addicts

Soon you may be able to be rewarded for watching TV. This BBC article describes a new feature to be added to British set-top boxes. This feature allows the hookup of a smartcard that could act as a loyality card. As the article mentions:

"Viewers who stay loyal to a particular TV channel could be rewarded by free TV content or freebies from retail partners."

Do people really need incentives to watch more TV? How about also tying the smartcard to a stationary bike. Not only do you have to watch a specific TV channel, but you also have to pedal. Perhaps that way, the average weight of the next generation won't be 400lbs.




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